The challenge
Panteasy was driving traffic from ads but leaking revenue at checkout. Abandoned carts piled up, and email reminders were landing in promotions tabs with single-digit open rates. The team knew customers were reachable on WhatsApp, but they just had no reliable way to run campaigns there.
What they did with OmniEngage
The team connected their Shopify store to OmniEngage and switched on a few pre-built journeys in an afternoon:
- An automated abandoned-cart recovery flow on WhatsApp, triggered minutes after checkout drop-off.
- Weekly catalog broadcasts to engaged segments, with products synced straight from Shopify.
- A shared team inbox so support replies and sales nudges lived in one thread.
No developer was needed; the whole setup was no-code.
The results
Within a few broadcast cycles, WhatsApp became Panteasy's most dependable revenue channel. Cart recovery ran quietly in the background, broadcasts drove repeat purchases, and the team finally had a channel customers actually opened.
“WhatsApp went from an afterthought to our biggest revenue channel. We set up cart recovery once and it just keeps paying for itself.”