The challenge
Nuchic's two-person marketing team wanted lifecycle automations but couldn't justify engineering time to build them. Every new flow meant a ticket, a wait, and a compromise.
What they did with OmniEngage
Using the visual journey builder, the team shipped multi-step WhatsApp flows themselves (cart recovery, browse-abandonment nudges, and post-purchase check-ins) and let the AI assistant draft the copy. Everything triggered off real Shopify events.
The results
The team recovered a meaningful share of abandoned carts and shipped campaigns on their own schedule, all without a single developer ticket.
“The no-code journeys let our small team run campaigns we'd normally need a developer for.”